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Safety First: SM’s Nationwide Fire Drive

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Participants from SM Supermalls, the Bureau of Fire Protection, partner agencies, and community volunteers come together for the Fire Prevention Month activities, reinforcing a shared commitment to safety, preparedness, and building disaster-resilient communities.


MANILA, Philippines, April 06, 2026 - Reaffirming its commitment to public safety and community resilience, SM Supermalls, in partnership with the Bureau of Fire Protection (BFP), led a series of impactful, nationwide initiatives in celebration of Fire Prevention Month, empowering Filipinos with life-saving knowledge, preparedness skills, and a shared responsibility for fire safety across its network of most-loved malls.

Mounted through SM Cares, the Corporate Social Responsibility arm of SM Supermalls, the 5th SM & BFP Nationwide Simultaneous Fire Drill engaged almost 30,000 participants composed of SM employees, tenant employees, security and janitorial personnel, students, mall goers, and residents of barangays near SM malls which was a 30% increase in participants versus the previous year. With the theme ‘Sa pag-iwas sa sunog hindi ka nag-iisa, kababaihan kasama mo!’, the drill strengthened coordination in emergency response, especially helping communities practice life-saving evacuation procedures. In addition, the Fire Square Road Show brought interactive fire safety education to the public across 16 participating SM malls, reaching 8,611 participants through demonstrations, equipment showcases, and hands-on safety activities designed for families, students, and community members. 

A large-scale Fire Prevention Month illumination at the SM Mall of Asia Globe featured a dramatic “Venus Symbol Formation” created by 263 fire trucks and emergency vehicles, with 2,827 participants, honoring firefighters and raising awareness about fire safety and emergency preparedness.

The search for the Ten Outstanding Firefighters of the Philippines (TOFF) 2026 was formally launched with officers of SM, BFP and DILG headed by Usec. Rolando C. Puno as Guest of Honor and Speaker (GOHAS). TOFF is on its 3rd solid year of recognizing Filipino firefighters for their exemplary service in fire safety and protection, emergency response, community education, and resilience-building initiatives. This highlights the partnership between SM Prime and BFP for a safer, more resilient Philippines.
I been writing romance and science fictions for a long time and blogging is one of my escape and inspiration. Writing is not an easy job and researching is more tedious. But while sharing my experience and interest through blogging, I happened to see a whole new world.

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40 Years Strong: Negros Trade Fair Champions MSMEs

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Unveiled during the media launch, the official BÚTLAK video sweeps across Negros—its landscapes, landmarks, fashion, and artistry—bringing the island’s creative spirit to life. One afternoon at SM Aura was enough to show why generations of shoppers have made the Negros Trade Fair a much-awaited celebration. The Association of Negros Producers (ANP) , together with SM Supermalls , officially launched BÚTLAK: The 40th Negros Trade Fair with a preview that brought together the flavors, fashion, craftsmanship, stories, and creative spirit of Negros. From September 22 to 27, 2026 , the landmark anniversary edition will bring 178 brands from the Negros Island Region to the SMX Convention Center Aura . A Journey to Negros—Without Booking a Flight! One of the media launch’s most evocative moments was the unveiling of the official BÚTLAK video. Taking viewers through the places, flavors, craftsmanship, and stories of Negros, the film offered the kind of visual journey that could make anyone w...
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