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Cleaning Coasts, Building Care: SM Empowers Communities

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In celebration of World Water Day, SM Supermalls, through its corporate social responsibility arm, SM Cares, organized coastal cleanup activities across six locations with seven participating malls across nationwide, reinforcing its long-term commitment to environmental stewardship and sustainable waste management in its most-loved malls.


This year’s coastal cleanup emphasized enhanced waste segregation education to deepen understanding among volunteers and communities on proper sorting, recycling, and disposal of collected waste. It also underscored that everyday actions—from responsible waste disposal to recycling—play a critical role in protecting marine ecosystems. 


The coastal cleanup activities took place across SM City La Union, SM City Urdaneta Central, SM City Tanza, SM City Daet, SM City Consolacion, SM Seaside City Cebu, and SM J Mall, bringing together communities in a shared effort to protect local coastal environments and divert waste away from the ocean. 


During the cleanups, collected waste was carefully sorted and categorized, allowing participants to see firsthand the types of materials commonly found in coastal areas—from plastic packaging and beverage containers to other discarded items that threaten marine life and coastal habitats. 


By focusing on waste analysis and segregation, raised awareness on the impact of improperly managed waste and encouraged Filipinos to adopt more responsible environmental practices in their daily lives.



These coastal cleanup activities form part of SM Supermalls’ broader environmental sustainability programs, aligned with the SM Green Movement and the company’s Waste-Free Future campaign. 


“Protecting our coastal and marine environments requires a more proactive, end-to-end approach with the cleanups starting with education, deepening awareness, and sustaining collective action,” said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director for Environment and Sustainability of SM Supermalls. “By helping communities understand the importance of proper waste segregation and responsible waste management, we hope to inspire long-term behavioral change that benefits both people and the planet.”


The initiative also highlights the spirit of bayanihan, bringing together mall communities, environmental partners, and local stakeholders in a shared effort to care for the environment.


As SM Cares continues to strengthen its sustainability programs throughout the year, the public is encouraged to participate in upcoming environmental initiatives, including World Oceans Day Cleanup Drives in June, International Coastal Cleanup activities in September, and National Environmental Awareness Month initiatives in November.



Through sustained efforts like these, SM Cares continues to empower communities to take part in protecting the environment—all for Filipinos, and all for the planet. 


To learn more about SM Cares’ environmental initiatives and how you can take part in upcoming programs, visit https://www.smsupermalls.com/smcares.
I been writing romance and science fictions for a long time and blogging is one of my escape and inspiration. Writing is not an easy job and researching is more tedious. But while sharing my experience and interest through blogging, I happened to see a whole new world.

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SM Brings the Spirit of Bayanihan to Schools

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SM Supermalls joins Brigada Eskwela 2026 to help create cleaner, safer, and more welcoming learning spaces Through SM Cares, SM Supermalls supported the Department of Education’s Brigada Eskwela 2026 as part of its continuing commitment to youth empowerment, nation-building, and community service. In time for the start of classes, participating SM teams from its most-loved malls nationwide worked hand in hand with partner schools to help create learning environments that are cleaner, safer, and more inspiring for students and teachers. Guided by this year’s theme, “Bayanihan sa Paaralan: Nagkakaisa para sa Kaayusan at Kaalaman,” SM employee-volunteers, together with school communities, local partners, teachers, parents, and volunteers, came together to help prepare public schools for the opening of classes. The volunteer activities included general cleaning of classrooms, corridors, and school grounds; repainting and repair of walls, furniture, and school facilities; minor repairs an...
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