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SM City La Union Leads in Sustainability with New Rainwater Catchment Initiative

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San Fernando, La Union, Philippines —   With climate change driving heavier rains and more frequent floods, proactive flood prevention has become a key part of building resilient communities. 

SM City La Union, now the 30th mall of SM Prime Holdings, Inc. (SM Prime) that features a rainwater catchment facility, expands its network of climate-resilient infrastructure nationwide. For SM Supermalls, catchment facilities are designed to collect and store large volumes of stormwater, preventing runoff that could otherwise overwhelm drainage networks. 

During heavy rainfall, the catchment temporarily holds stormwater, allowing gradual discharge through proper channels. Collectively, SM City La Union’s underground rainwater catchment system can provide a total capacity of 760 cubic meters 


(Photo caption) The newly opened SM City La Union becomes the 30th SM mall to install a rainwater catchment system, supporting thousands of residents in flood-prone areas and demonstrating how business innovation protects communities.


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(Photo caption) A design for tomorrow. SM Supermalls focuses on sustainable water use by managing available resources to meet the needs of future generations. 


Each drop contributes to a safer, more sustainable future for all. Mapping every opportunity to achieve Water for Tomorrow, treating and reusing water as a supplemental water source also significantly decreases freshwater consumption. In 2024, SM Prime achieved a 26.23% increase in recycled water volume, rising from 4.42 million cubic meters in 2023 to 5.59 million cubic meters. 

Social resilience is equally important as the physical infrastructure. SM Cares raises awareness on water conservation and adopting sustainable practices in daily life, helping to empower community action.  

“Our rainwater catchment systems go beyond flood control — they help create safer spaces for our communities. We hope to show how climate-smart infrastructure and innovation can protect lives, livelihoods, and progress,” said SM Supermalls President Steven Tan.
I been writing romance and science fictions for a long time and blogging is one of my escape and inspiration. Writing is not an easy job and researching is more tedious. But while sharing my experience and interest through blogging, I happened to see a whole new world.

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2025 MSME Summit: SM and JobStreet Elevate Opportunities for Filipino MSMEs

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Entrepreneurs and partners gather at the MSME Summit 2025 hosted by Jobstreet by SEEK Philippines in partnership with SM Supermalls at the Music Hall of SM Mall of Asia. Pasay City, November 12, 2025 — Jobstreet by SEEK Philippines, in partnership with SM Supermalls, welcomed entrepreneurs, industry leaders, and key stakeholders to the MSME Summit 2025 at the SM Mall of Asia Music Hall. The event showcased the shared commitment of Jobstreet and SM Supermalls to empower Filipino micro, small, and medium enterprises (MSMEs) and foster sustainable growth for the nation’s backbone industries. Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, highlighted the summit’s goal: supporting MSMEs as a driving force of the Philippine economy. “SM aims to be a partner in every MSME’s success story.” Joaquin L. San Agustin, Executive Vice President for Marketing of SM Supermalls, reinforces SM’s commitment to supporting Filipino entrepreneurs as he delivers the inspirational...
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