If there’s one thing Negros knows how to do, it’s this: turn heritage into a lifestyle. From heirloom recipes and handwoven fabrics to craft cocktails and conversation-starting home décor, Negrenses don’t just preserve tradition—they remix it, elevate it, and serve it with a flair that’s both modern and world-class.
This year, HIMBON: The 39th Negros Trade Fair makes its historic debut at SMX Convention Center, SM Aura (Sept. 23–28, 2025)—and trust me, you’ll want to block off your calendar. Here are the top three reasons this gathering deserves a spot on your must-experience list:
1. Culinary Fireworks by Negrense Chefs
Forget the usual trade fair food stalls—HIMBON is bringing Michelin-trained mastery to the table. At the media launch, two Negrense chefs made sure nobody left without a story (or a craving):
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Chef Cara Davis (Halong, Makati) – With training from Michelin-starred kitchens in New York and San Sebastián, she now plays with bold Asian flavors and her Mexican roots. Uni toast with foie gras? Crab aligue pave? Let’s just say her dishes whisper: Negros pride, global sophistication.
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Chef Luis Locsin (Private Dining Star) – CIA-trained and battle-tested in kitchens from Jean Georges NYC to Bali, Locsin knows how to make local shine on an international stage. His charcuterie spread alone—featuring Negros blue cheese and a Don Papa rum pâté—was enough to earn him a standing ovation.
Bottom line: Come hungry, leave inspired.
2. Heritage Weaves that Slay the Runway
Negros fashion doesn’t believe in “either/or”—it thrives in “both/and.” Expect handwoven hablon, hand-smocked dresses, and tropical fibers turned into chic contemporary wear. Add bold local jewelry and artisanal accessories, and you’ve got looks that can strut from brunch to boardroom.
This isn’t just fashion—it’s heritage worn with swagger.
3. Sweet, Savory, and Definitely Pasalubong-Worthy
No Negrense gathering is complete without food that travels well (if it even makes it home). HIMBON is your ultimate pasalubong stop:
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Virgie’s mango tarts (a classic that needs no introduction)
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Mumshies’ delicacies for your sweet tooth
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Ereneta-Manaloto’s bottled Chorizo de Bacolod for your savory stash
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Plus halo-halo of artisanal jams, pastries, and pantry treasures
Gift them if you must. But if you keep them all for yourself? We won’t judge.
Beyond the Booths: A Gathering with Soul
Here’s the secret: HIMBON isn’t just a trade fair. It’s a love letter to Negrense culture. Sip Don Papa rum, linger over local wines, sway to live acoustic sets, and maybe even plan your next trip to Negros’ sugar haciendas, heritage houses, and pristine beaches.
And yes, every stall, mural, and styled corner is basically begging for your #HimbonMoments on Instagram.
At its heart, HIMBON means “to gather.” And that’s what this fair does best: it gathers foodies, fashionistas, culture vultures, and curious first-timers into one vibrant celebration. It’s where tradition meets innovation, and where Negros shows Manila how heritage is best enjoyed—by tasting, touching, wearing, and celebrating it.
So here’s my advice: come hungry, come curious, and don’t forget your eco-bag. HIMBON only happens once a year—and this year, it’s bigger, bolder, and closer than ever.
Sept. 23–28 | SMX Convention Center, SM Aura
Taste. Shop. Celebrate. Experience Negros like never before.
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