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Viyline MSME Caravan kicks off at SM Supermalls

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Get ready for a game-changing collaboration as Viyline Media Group, led by vlogger power couple Viy Cortez and Cong TV, joins forces with SM Supermalls to empower local entrepreneurs through the Viyline MSME Caravan.

(L-R): SM Supermalls Executive Vice President for Marketing Jonjon San Agustin and Viyline Media Group Chief Executive Officer (CEO) and content creator Viy Cortez-Velasquez launch the Viyline MSME Caravan across SM malls, merging social media content creation with entrepreneurship.

Launching on January 22-29, 2025, at SM City Bataan, this year-round initiative will showcase products and services from micro, small, and medium enterprises (MSMEs) while leveraging the massive influence of top Filipino vloggers to amplify their visibility.

(L-R): Viyline Media Group Marketing and Advertising Manager Karol Louie Manalac, Viyline Media Group General Manager Rolando Cortez, Viyline Media Group Chief Executive Officer (CEO) and content creator Viy Cortez-Velasquez, and SM Supermalls Assistant Vice President for MSMEs Royston Cabunag at the Memorandum of Agreement Signing Ceremony in November 2024.

With a commitment to supporting local businesses, SM Supermalls is providing prime venues for the caravan across its nationwide locations. Following the success of the Team Payaman Fair at SMX Convention Center Manila last December, this initiative combines Viyline’s influencer network and SM’s iconic spaces to create a dynamic marketplace for MSMEs.

"Our goal isn’t just to give MSMEs a space—it’s to actively support them with influencer-driven promotions that connect them with their target audiences," shared Viy Cortez.

The Viyline MSME Caravan at SM City Bataan is just the beginning, with future stops planned at various SM malls nationwide, ensuring that MSMEs across the country will have the chance to participate. This event is not only a business opportunity but also reflects the growing partnership between influencers, businesses, and large-scale mall operators like SM Supermalls.

The caravan’s first stops include:

  • SM City Bataan: January 22-29 #ViyLuckyinBataan

  • SM City Baguio: February 19-25 #ViyInLoveInBaguio

  • SM City Dasmariñas: March 26-April 1 #ViynibiniSaDasma


Each event promises a variety of exciting activities, including influencer meet-and-greets, fun games with your favorite Key Opinion Leaders (KOLs), and unique local finds from participating MSMEs. Don’t miss out!

Stay tuned for the next wave of schedule of the Viyline MSME Caravan happening at an SM Supermall near you. For updates, visit www.smsupermalls.com or follow @SMSupermalls on social media. Together, let’s champion Filipino entrepreneurs! #SMForMSMEs

About SM Supermalls 

SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a staunch advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don't miss this opportunity to grow your business with SM Supermalls today!
I been writing romance and science fictions for a long time and blogging is one of my escape and inspiration. Writing is not an easy job and researching is more tedious. But while sharing my experience and interest through blogging, I happened to see a whole new world.

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SM Supermalls and PNP Anti-Cybercrime Group Join Forces to Promote Public Awareness on Cybersecurity

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Strengthening Cybersecurity Awareness   The partnership between SM Supermalls and the PNP-ACG highlights their shared mission to raise public awareness on cybercrime prevention. L-R: Karen C. Zabaljauregui, Senior Assistant Vice President for SM Lifestyle, Inc., Engr. Junias M. Eusebio, Operations Vice President for SM Supermalls, PBGen. Matthew P. Baccay, PNP Acting Director for Investigation and Detention Management, PBGen. Bernard R. Yang, PNP Acting Director for Anti-Cybercrime Group. Manila, Philippines – September 2, 2025. SM Supermalls and the Philippine National Police (PNP) Anti-Cybercrime Group (ACG) have formalized their partnership through a Memorandum of Agreement (MOA) signing held today at the SM Supermalls Headquarters Boardroom in MOA Square, Pasay City. The partnership highlights SM Supermalls’ commitment to championing public safety and security by supporting the PNP-ACG’s efforts to raise awareness on cybercrime prevention. Under the agreement, SM Supermalls an...
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