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6th Year Ajinomoto Culinary Challenge

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The annual Ajinomoto® Umami Culinary Challenge (UCC) 2015 is slated on Friday, January 30, 2015 at the Hall 2 of the SMX Convention Hall from 6:00 AM – 6:00 PM. On its 6th year, UCC organizer, Ajinomoto Philippines Corporation, puts together the best culinary teams from Luzon-Visayas-Mindanao in one (1) cooking arena to showcase their masterful culinary creations. UCC is the biggest, intercollegiate, multi-category culinary competition that focuses on the delicious potential of umami, the 5th basic taste. The event attracts HRM and Nutrition students in 54 schools coming from NCR, Ilocos, CALABARZON, Central Luzon and Bicol Regions and regional winners from Visayas and Mindanao.

Apart from the Luzon-Visayas-Mindanao Cooking Showdown, UCC 2015 features three (3) competition categories: Best Filipino Umami Dish, My Own Umami Creation and My Eat Well, Live Well® Plate. The competing teams will be judged based on intensity of their dish’s umami taste, culinary technique and creativity, dish preparation and plate presentation. One of the major criteria is the Eat Well, Live Well.® Cooking, which referred to culinary nutrition or the integration of culinary skills and nutrition knowledge to create delicious and nourishing umami dish.

Winners will receive cash prizes: first place winners P10,000, second place winners P8,000 and third place winners P5,000. National Showdown winners will receive PhP 15,000. Major prizes also include gifts from UCC 2015 sponsors: La Germania, Solane, Fujidenzo and Masflex.

Ajinomoto® advocates culinary nutrition embodied in its slogan Ajinomoto® Eat Well, Live Well. Leading technical experts in food, nutrition and medicine will also provide valuable insights to student-competitors to solidify their background in culinary nutrition and educate them about umami and its role in health and nutrition. Umami, the scientifically recognized and proven 5th basic taste alongside sweet, sour, bitter, and salty, was first identified and isolated by Dr. Kikunae Ikeda of Tokyo Imperial University in 1908.


I been writing romance and science fictions for a long time and blogging is one of my escape and inspiration. Writing is not an easy job and researching is more tedious. But while sharing my experience and interest through blogging, I happened to see a whole new world.

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SM Active Hub Anniversary Sparks Movement

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Communities come together across 24 malls for runs, pickleball, and free play on April 11 PASAY CITY, Philippines, April 2026 — SM Supermalls marked the first anniversary of SM Active Hub with a nationwide activation across its malls, transforming them into the largest playground in the country and the biggest shared space for movement in one synchronized day. Play goes full throttle at SM City Clark as families dive into the energy of SM Active Hub with movement, fun, and connection in one space. Launched a year ago, SM Active Hub set out to change how people experience malls. Not just as places to shop, but as spaces to move, connect, and live fully. This vision scaled across the entire network. Kids take the lead at the Push Bike Competition at SM City Bicutan during the nationwide celebration of the SM Active Hub anniversary. On April 11, SM Active Hub brought “One Day, Every Mall, One Movement” to life. From sunrise to sunset, malls nationwide hosted runs, rallies, and free-play s...
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