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6th Year Ajinomoto Culinary Challenge

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The annual Ajinomoto® Umami Culinary Challenge (UCC) 2015 is slated on Friday, January 30, 2015 at the Hall 2 of the SMX Convention Hall from 6:00 AM – 6:00 PM. On its 6th year, UCC organizer, Ajinomoto Philippines Corporation, puts together the best culinary teams from Luzon-Visayas-Mindanao in one (1) cooking arena to showcase their masterful culinary creations. UCC is the biggest, intercollegiate, multi-category culinary competition that focuses on the delicious potential of umami, the 5th basic taste. The event attracts HRM and Nutrition students in 54 schools coming from NCR, Ilocos, CALABARZON, Central Luzon and Bicol Regions and regional winners from Visayas and Mindanao.

Apart from the Luzon-Visayas-Mindanao Cooking Showdown, UCC 2015 features three (3) competition categories: Best Filipino Umami Dish, My Own Umami Creation and My Eat Well, Live Well® Plate. The competing teams will be judged based on intensity of their dish’s umami taste, culinary technique and creativity, dish preparation and plate presentation. One of the major criteria is the Eat Well, Live Well.® Cooking, which referred to culinary nutrition or the integration of culinary skills and nutrition knowledge to create delicious and nourishing umami dish.

Winners will receive cash prizes: first place winners P10,000, second place winners P8,000 and third place winners P5,000. National Showdown winners will receive PhP 15,000. Major prizes also include gifts from UCC 2015 sponsors: La Germania, Solane, Fujidenzo and Masflex.

Ajinomoto® advocates culinary nutrition embodied in its slogan Ajinomoto® Eat Well, Live Well. Leading technical experts in food, nutrition and medicine will also provide valuable insights to student-competitors to solidify their background in culinary nutrition and educate them about umami and its role in health and nutrition. Umami, the scientifically recognized and proven 5th basic taste alongside sweet, sour, bitter, and salty, was first identified and isolated by Dr. Kikunae Ikeda of Tokyo Imperial University in 1908.


I been writing romance and science fictions for a long time and blogging is one of my escape and inspiration. Writing is not an easy job and researching is more tedious. But while sharing my experience and interest through blogging, I happened to see a whole new world.

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2025 MSME Summit: SM and JobStreet Elevate Opportunities for Filipino MSMEs

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Entrepreneurs and partners gather at the MSME Summit 2025 hosted by Jobstreet by SEEK Philippines in partnership with SM Supermalls at the Music Hall of SM Mall of Asia. Pasay City, November 12, 2025 — Jobstreet by SEEK Philippines, in partnership with SM Supermalls, welcomed entrepreneurs, industry leaders, and key stakeholders to the MSME Summit 2025 at the SM Mall of Asia Music Hall. The event showcased the shared commitment of Jobstreet and SM Supermalls to empower Filipino micro, small, and medium enterprises (MSMEs) and foster sustainable growth for the nation’s backbone industries. Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, highlighted the summit’s goal: supporting MSMEs as a driving force of the Philippine economy. “SM aims to be a partner in every MSME’s success story.” Joaquin L. San Agustin, Executive Vice President for Marketing of SM Supermalls, reinforces SM’s commitment to supporting Filipino entrepreneurs as he delivers the inspirational...
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