Friday, March 20, 2015

Now babies can sleep better with Pampers Baby Dry

Expect your lovely baby to sleep well and be happier with the arrival of Pampers Baby Dry. 

This new entry from the World’s No. 1 diaper brand is Pamper’s best and driest in 10 years. Philippine babies can now enjoy up to 12 hours of skin dryness so they can sleep longer and wake up happier.      

Pampers Baby Dry also has stretchy tapes that adapt to the baby’s shape and movements, and Magic Gel that keeps your bundle of joy dry better than other diapers. This ensures that your baby sleeps better, wakes up happier, and is ready to make a lot of precious memories.
Dr. Apple Alfonso and Andi Manzano-Reyes - Former MTV VJ, TV & Events Host
unveil the New Pampers Baby Dry
Together with the new diaper launch, Pampers® unveils a new online application Pampers First Book, which allows Filipino moms to record their babies’ important first moments and share with family and friends.

“Pampers believes that all babies should have a night of complete sleep with Pampers Baby Dry, and a good night’s sleep means a happy and healthy development,” said Jan Ang, country marketing manager of Procter & Gamble Distributing (Phils.). 

“Just like every new day is different, every baby’s first is unique too. Pampers invites moms to celebrate and share baby’s special moments of firsts with loved ones and other moms on Pampers First Book, because these precious firsts are signs that baby is growing and developing,” she added.

Studies have shown that babies who sleep better are happier and more sociable in the morning. They also appear more positive about interacting and concentrating, and are more alert, playful, and friendly with those around them. These moments are important for the baby’s social and cognitive development, and provide an ideal bonding time for babies and moms. While there are several factors which may affect a baby’s sleep, wetness and hunger have been suggested as the two most common reasons for baby waking up at night.

“Research suggests that helping keep babies dry during sleep may minimize the disruption of sleep due to discomfort, environmental stimulation, or temperature alterations,” said partner pediatrician Dr. Apple Alfonso. “Dryness is, therefore, important because it will help ensure that the baby’s skin is kept at a constant, appropriate temperature and free from irritation,” she explained.

To create Pampers FirstBook and FirstMovie accounts, Filipino mommies can log on to www.firstbook.ph to begin documenting and treasuring your baby's first.

For more Procter & Gamble products visit www.pg.com for the latest news and in-depth information about P&G and its brand.