Friday, December 5, 2014

Love Life with Sangobion

Did you know that 1 out of 7 Filipinos who enter the hospital need blood? That means they require about 2,000 to 2,500 units of this lifesaving liquid.

To meet the increasing demand for blood, the Philippine Red Cross (PRC) has been actively supporting different hospitals nationwide by providing 25-30% of the country's blood supply. In spite of this, there is much to be done to reach the target amount. 

A reliable blood supply is essential to health, especially in treating diseases such as dengue and cancer. Sadly, not everyone can acquire this precious liquid because it is in short supply.

Recently, Merck Inc. partnered with the PRC to meet the blood requirements of the country. Spearheaded by one of Merck’s leading brands, Sangobion, an organic iron supplement for women that fights iron deficiency, the Sangobion Go Love Life campaign held a blood drive at SM Fairview in Quezon City on December 5, 2014 to encourage women to donate blood.

The Be A Lifesaver blood drive is the fourth and final phase of the Go Love Life program that aims to empower today’s women to take care of their bodies and change their lifestyle for the better so they can enjoy the life they love. 
The campaign was launched in March 2014 through social networking sites. An online promo challenged women to submit their pledge to change for the better by taking Sangobion daily.

On the first leg of the campaign, the winners had a total beauty blowout where 40 lucky ladies were treated to free hair and make-up services courtesy of Shu Uemura and Blo Blow Dry. On the second leg, the new set of winners went on a shopping spree and had their own fashion show. 

Sangobion boosts iron and keeps the blood healthy, helping women look, feel, and perform at their best. For more information about Sangobion and the campaign, visit www.facebookcom/SangobionGoLoveLife.