Wednesday, July 29, 2015

Söfft Launches in the Philippines, Redefines Comfort and Style for Every Filipina

Who says comfort can’t look good? Söfft officially marks its entry to the Philippines today during a media launch at A Space Manila. American in heritage, Söfft gives every woman the best of both worlds – optimum comfort and chic style, all the while making each pair of shoes fit for different personalities. 
Söfft shoes include heels, sandals and flats that one can easily wear from day to night, redefining comfort and style for every stylish Filipina. 
Strut your way to success with Söfft’s stylish Solana Croco in black,
which is best paired with an equally fierce outfit to elevate your look. 

Söfft’s long-standing history in the art of shoe making dates back nearly 100 years, with its roots in a manufacturing company in the heart of Pennsylvania. In a tight-knit community where service to Cove Shoe Factory is a family tradition for many, each Söfft shoe is crafted with the skill, precision and pride that come from decades of experience. Over the years, Söfft has grown to become a prevalent brand across the world when it comes to comfort and style with stores in countries like the United States of America, Canada, United Kingdom, France, Italy, and even around Asia.

Comfort without sacrificing style
Exclusively distributed by ELRO Retail Corporation in the Philippines, Söfft’s chic and stylish designs are crafted only from premium leathers and high-quality materials, while their distinctive attention to detail and beautiful finishing touches give their styles a timeless femininity.

“We are very happy to introduce Söfft, our newest brand in the country. The modern Filipina woman is strong and stylish. She can balance her work life, family life, and social life—all while still managing to look good; and that’s exactly what Söfft shoes stand for,” said Cecille Loretizo, Marketing Head, ELRO Retail Corporation.

Today, Söfft is at the forefront of fashion innovation with the brand’s main goal of redefining the concept of ‘built for comfort and style’. Söfft takes pride in the state-of-the-art comfort technology that goes into every pair of Söfft shoe- latex footbeds, arch cookies, and extra foam padding on impact points—ensuring finest comfort.

Made for every Filipina
From kitten heels to high heels and sandals to wedges, Söfft Shoes offer a wide selection of trendy options perfect for any and every occasion and various personalities. 

 “We are very much excited to be bringing this new brand to the Philippines. Comfortable yet stylish, Söfft shoes were made especially for the empowered lives Filipinas lead,” said Loretizo.

Exclusively distributed by ELRO Retail Corporation, Söfft is available in the following SM Department stores: SM Mall of Asia, SM Megamall, SM North Edsa, SM Makati, SM Lanang in Davao, SM Mandurriao, and SM Cebu. To know more about Söfft’s newest collection, visit their official Facebook account at https://www.facebook.com/SofftShoesPhilippines