Where the best of the Philippines
meets the rest of the Philippines
Sari-sari stores
have long been a fixture of the everyday lives of Filipinos, providing a hub
for communal interaction between customers and merchants, as well as among consumers.
It is easily one of the Philippines' most important spaces, contributing to the
economic as well as the social well being of a community, and ingraining itself
into the Filipino consciousness. But the world has become an internet industry,
where everything from communication to information to business not only exists,
but has become vital to everyday life. E-commerce has emerged from that
burgeoning internet industry, answering people's needs and desires for faster
and more reliant services that brings convenient consumerism closer than ever
before.
17 Regions, 80 Provinces, 1 Website
Answering
a need to find a platform where a 565-5311 or variety, of products can be
found, SimpIeSoft CEO Emeil DyLim named his project after the iconic Filipino
one-stop-shop. In providing a free space where businesses can market their
products and where consumers can find what they're looking for, SariSariStore.Com
brings the communal interaction of merchants and customers to the online world.
But even with the growing popularity of online retail stores and the variety of
products available online, there are still areas where this platform has yet to
make a sizable impact.
Desiring
to reach out to small-time business enterprises and undiscovered gems around
the country, DyLim sought to provide another platform where these
micro-entrepreneurs have an avenue to commoditize their products on a grander
scale. With this idea in mind, a new project was born.
Championing
merchant empowerment and sustainable economic growth, 1780 by SariSari brings
focus and creates demand for Philippine heritage products that have yet to make
an impact in the market, highlighting the sheer variety of regional delicacies
and crafts available in the Philippines and making these products easily accessible for Filipino families across the country.
Beyond
promoting the fruits of traditional Filipino culture, 1780 by SariSari attempts
to empower each of its innovative and enterprising merchants by giving their
customers the opportunity to fully grasp the history and tradition at the heart
of each painstakingly handcrafted product. By highlighting the best that the
Philippines has to offer in terms of gastronomy and craftsmanship, 1780 by
SariSari looks forward to contributing to the economic growth of the whole
country.
Discovering
stories across the archipelago, 1780 brings in products such as non-traditional
pili snacks from Bicol and Samar; fruit sauces, fruit jams, and fruit wines from
around Visayas and Mindanao; and hand-crafted cloths and bags made of native
materials.
In
collaboration with a number of Philippine artisans, 1780 by SariSari puts a
modern flair to a variety of traditional Filipino products. Owner of
hand-crafted cupcakes store Sweet Patti Cakes - Patti Grandidge, exhibits a taste
of the Philippines by creating limited edition cupcakes which incorporate
Kablon Farms' chocolate using organically grown cacao.
Local
designer and fashion influencer Amina Aranaz works in collaboration with one of
1780 by SariSari's merchants to craft a bag using native Philippine materials, which
will be sold exclusively on the site. Aside from promoting food and craft
products, 1780 by SariSari is joined by traveler and tourism influencer Ivan
Henares who discusses his advocacy towards heritage products and sites around
the country.
Initially
introduced on the platform are products carefully sourced from five regions in
the Philippines that are recognized as having high instances of poverty and
political unrest, or were severely affected by the onslaught of Typhoons Glenda
and Yolanda. Not just about giving merchants from small or distant areas access
to the right buyers, 1780 by SariSari is also building relationships with
conflict-stricken and poverty-stricken communities and providing them with more
avenues to tell their stories.
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